Finatec.

Your finance team, without the headcount.

Finatec gives growing businesses a complete finance function without the payroll. Supasonic created its brand, messaging and website, built the go-to-market strategy and made the launch film.

The brief

Finatec offers bookkeeping, management accounts, forecasting and an experienced Finance Director, plugged in from day one. Their customers know the feeling it fixes: spreadsheets, deadlines and guesswork. The brand had to feel like the opposite.

What we built

A clean, confident identity and one clear proposition, a finance team without the headcount, carried through every line of copy and every page of the website. The numbers are presented as something under control, not something to dread.

Go-to-market

We shaped how Finatec reaches the business owners who need it, with messaging built for them, and a launch film that tells the story in under a minute: the struggle, the switch, and what it looks like when the books are simply done.

Brand bible & CMS

We wrote Finatec’s brand bible: one source of truth for the logo, colours, type, tone of voice and rules, so everything the team puts out looks and sounds like them, whoever makes it.

Then a custom CMS: a simple dashboard behind the site where the team can update case studies, publish news and blog posts, and edit pages themselves, with an analytics dashboard showing who is visiting, what they read and where enquiries come from. No code, no waiting on a developer, and nothing they change can break the layout.

The result

A finance brand that feels calm, credible and easy to say yes to.