- 01Brand refresh
- 02Website design
- 03Interactive product tools
- 04AI voice & chat assistant
- 05Go-to-market strategy
- 06Launch film
- 07Brand bible
- 08Custom CMS
The best steel roofing site there has ever been. That was the brief.
Steel Roof Clad manufactures box profile and corrugated steel sheets cut to exact length, with everything else a roofing job needs. Supasonic designed its new website, interactive tools, AI assistant, launch film and go-to-market strategy.
The brief
Every sheet is cut to the customer’s exact length, up to 12 metres, alongside gutters, flashings, purlins and fixings. The website needed to sell that clearly and feel premium, without losing the plain-speaking confidence of a manufacturer.
What we built
A new site built around how customers actually buy: cut-to-length sheets, everything for the job from one supplier, and real projects built with their steel, carrying the new logo throughout.
Lower down, interactive product tools give visitors something useful to do, and an AI assistant answers questions and books calls at any hour.
Go-to-market
We planned how the new site reaches trade and project buyers, and made a launch film that sets the tone across the website and social.
Brand bible & CMS
We wrote Steel Roof Clad’s brand bible: one source of truth for the logo, colours, type, tone of voice and rules, so everything the team puts out looks and sounds like them, whoever makes it.
Then a custom CMS: a simple dashboard behind the site where the team can update case studies, publish news and blog posts, and edit pages themselves, with an analytics dashboard showing who is visiting, what they read and where enquiries come from. No code, no waiting on a developer, and nothing they change can break the layout.
The result
A manufacturer’s website that works as hard as a sales team: clear, credible and ready to turn visits into enquiries.
